Webinars are the answer to connect with your audiences wherever they are. When compared with almost any other alternative—from static written communications to one-way video broadcast—webinars are the only channels that allow you to offer two-way interaction at scale, in a way that feels personal and human. Audiences are craving webinars even more, consuming 293% more webinar content, but what are the easiest steps to create an effective webinar.
What Is a Webinar?
A webinar is a video workshop, lecture, or presentation hosted online that turns a presentation into a real-time conversation from anywhere in the world. Webinars allow your large groups of participants of over 100- 1000 to engage and communicate in online discussions or training events and share audio, documents or slides – even when they’re not in the same location as the host or in the same room where the event or presentation is taking place. A webinar can start with just three roles: an organizer, at least one presenter and attendees.
The advantages and reasons why you should host a webinar:
Webinar can help you know your customers better. With data and questions you can develop a more accurate enhanced view of your customer profile with effective customer targeting.
Webinars lets you interact effectively with a widely dispersed workforce or potential customers, who want to learn, connect or share with you in real time. You can also pre-record or cast live workshops to audiences of up to 2,000 attendees.
When used effectively you can have engaging online discussions. It helps you better understand your audience, their pain points and the topics most relevant to them and how they want it shown to them.
Webinars can function like a personal session with feedback, questions, lectures and engagement that your audience can give you.
To organize and host a successful webinar, a list of invitees, a webcam, some scripted content that you want to share with the audience, and a broadband connection to stream high-quality footage directly to your audience is what you will need although it depends on the kind of events you want to host.
The kind of information you receive from your participants through your webinar software can be very valuable. You can collect potential leads’ job titles, responses to any polls or Q&A’s you used in your webinar – and much more lead qualifying data than simply a name and email address.
The best practices for an effective webinar.
Embed these channels on your website, on partner sites, and in social media so audiences can access your content easily.
When to Schedule: Schedule your webinar to accommodate both offshores standard time especially if you have international attendees. Easywebinar scheduling features is best for predicting the right time for your next webinar, so you don’t have to make plans that may end as a wrong setup.
Research shows 10am on a Tuesday or Wednesday are the best days and times to host a webinar.
Highlight the value proposition: Communicate very clearly and succinctly what attendees will get out of your webinar. A testimony or case studies can help build trust.
Speak the right language: Know your audience and use the jargon and terminology that will resonate with them.
If it is a corporate meeting a straight to the points and formal words are required in other to boost your professional authority
Keep it short: Limit your copy to one medium-sized paragraph or two short ones and a handful of bullets describing the webinar’s value proposition.
Minimize required registration data: The more personal information you request in the registration process, the fewer people will complete the form.
Ask only for basic information — name, company, title, company size, and email address.
Use everwebinar technology’s analytic features to gather any additional intelligence.
Announce the link: Webinar ninja can help send an email to all initial registrants thanking them for registering and sharing the link to the archived event.
Remind Registrants to Attend: You can configure getresponse to send emails in two hours before your webinar begins, send out a reminder email to everyone who has already registered for the event.
Like the landing page, the email reminder should include embedded social media links and a click-to-add-event calendaring tool.
Calendaring Tool: Getresponse calendaring tool is essential, so registrants can add your event to their business calendars. This is an easy yet powerful way to boost attendance, as participants are unlikely to double-book over an event that’s already in their calendar.
Make your first line compelling: Hook your audience with a powerful first sentence. By the end of that sentence, most people will have made the decision to delete or keep reading.
Having that engagement enables both you and your audience to grow in your understandings of one another, and it has the unique benefit of building a relationship that other form of contents may not.
Webinars are the way businesses are engaging their audiences, If the need to cut through to customers was ideal before the outbreak of COVID-19, it is now essential and you can get free trials for even really professional-grade webinar software so you can master the functionality and how efficient it’s would be for the big day.
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