Planning to use the popular WhatsApp app to grow your business marketing? We’ve put together the best WhatsApp marketing strategy that will surely inspire you for your business launch. Crafted by talented business marketing guru, a lot of thought has been put into these strategies to turn them into result-generating machines.
We’ve highlighted the strategies of each feature, and we hope that these ingenious strategies will inspire you to re-think your next campaign or business launch.
Note: Coachyvila is not paid or wish to support or promote WhatsApp, as we can’t be held responsible for malfunction or mishap caused by WhatsApp to your business. However, we can only provide great marketing tips to grow your business using WhatsApp, read more to learn how to use WhatsApp for business growth.
Why use WhatsApp for your Business?
WhatsApp is free to download app available on Android and iPhone and has been built with the businesses in mind.
WhatsApp Business makes interacting with customers easy by providing tools to automate, sort, and quickly respond to messages. It’s also intended to feel and work just like WhatsApp Messenger. You can use it to do everything that you’re already using, from messaging to send photos, etc.
Some features offered in the app include:
- Business profile to list important information, such as a company’s address, email and website.
- Statistics to see how many messages were successfully sent, delivered, and read.
- Messaging tools used in quickly responding to customers.
How to create a business profile for more visibility
Creating a Business profile makes it easy for your customers to get access to important information about your company, like your business name, address, category, and description. You can also include a catalogue of your products and services, your business email, and links to your website and social media accounts. These unique features in the business profile help you save time and energy, allowing you to focus on what matters—connecting with your customers and growing your business.
Taking advantage of the WhatsApp QR code for your businesses
This strategy makes it easier for people to discover your business. Existing and new customers can send you a message on WhatsApp by scanning your business account’s QR code. You can customize the pre-populated message and your unique QR code remains yours unless you reset it or delete your business on WhatsApp.
The most effective way of growing your Business is syncing it with Facebook Pages
When using the WhatsApp app, you can link your Facebook Page with your Business account. You can also choose to sync the business information from your Facebook Page with the WhatsApp Business account.
To link the WhatsApp business account, you must have:
- A Facebook page for your business
- WhatsApp app business account
- The latest versions of both mobile apps
Turning on the sync will auto-populate sections of the business profile on the WhatsApp app with the following information from the linked Facebook Page:
Hours/ address/ description/ category/ Facebook Page URL/ website details/ Email.
The effective way of advertising is using the product catalogue
Your Business on WhatsApp can easily showcase and share your products and services with customers by creating a catalogue. The catalogue is displayed on the business profile. Every product or service in the catalogue has a unique title along with optional fields including price, description, website link and product code. These identifiers make it easy for customers to find products in the catalogue. As a business owner, you can upload a maximum of 500 products or services to your catalogue. Customers can choose a product or service they’re interested in, they can also share with their friends or message the business to ask questions.
Take your business to the next level through the official business account badge
WhatsApp has determined that an authentic brand owns this account. An “Official business account” has a green check mark badge in its profile and next to the header in the chat thread. The name of the business is visible, even if you haven’t added the business to your address book.
A business has created an account on one of the WhatsApp Business products, but WhatsApp hasn’t determined whether the account is associated with an authentic brand. This is the default status for accounts created on any WhatsApp Business product.
Note: An “Official business account” does not show that WhatsApp endorses your business.
Using the payments feature for seamless transactions:
The payments feature on WhatsApp Business lets you quickly send, receive, and request payments. You can use the payment feature on WhatsApp Business app in two ways:-
Get paid for sales:
Sell on WhatsApp Business and accept unlimited payments from customers. There is a processing fee of 3.99% (subject to change) per transaction. To enable this payment feature on the WhatsApp Business App, choose to get paid for a sale during the Facebook Pay set up.
Make purchase or transfer:
Send and receive money from your friends and family using a debit or debit-enabled combo card and pay for products and services (from other businesses) using debit, credit or combo cards. No fees are being charged when you use Facebook Pay to Pay for purchases or transfer money to friends and family.
Groups to keep in touch with customers or associate:
Keep in touch with the groups of people who matter the most, like your family or coworkers. With group chats, you can share messages, photos, and videos with up to 256 people at once. You can also name your group, mute or customize notifications, and more. Any WhatsApp user you share a room link with can join a room that’s unlocked, so only share this link with trusted people. Someone can send the link to other people. If so, those other people can also join the room, even though you didn’t send them the link directly.
You can use your WhatsApp by helping your customer learn more about your company by filling out the business hour, including your business website, Businesses address and hours.
To know more on how to develop and scale your business, you can reach out to email@example.com or click the link on the site to book a free one-on-one session with us. We won’t hesitate to put you through because we are always there for you.