Pinterest is an online Pinboard. Organize and share the things you love. How many times have you been browsing the internet and come across an image or product you want to remember? All the time, right? Whether you find a great gift for someone in your life, a must-have product for your home, a hairstyle you might want to try, or a recipe that sounds delicious, Pinterest is a great way to save, organize, and share the products and ideas you like. Pin your interests.
Consumers come to the site to find recipes, life hacks, and inspiration for everything from decorating to style, travel and more. 150 million Pinners engage monthly within the image-based platform, generating massive referral traffic to brand’s websites.
To get the most out of the opportunities of this channel, you’ll want to learn how to use its image search and click content capabilities to create strategic, high-performing campaigns.
What are the best businesses Pinterest used for?
- Event planning (weddings, parties, dinners, etc.)
- Reading lists
- Recipe sharing
- Home furnishing & décor ideas
- Inspirational quotes
- Lesson planning for the classroom
- Gift ideas
- Health and fitness
- Ideas for holidays
- Interesting maps
What demographic profile uses Pinterest?
Studies have shown that Pinterest is used by both men and women, women being the highest demographic users.
Pinterest appeals to women more than men also the statistics show that Pinterest is more popular among women.
How are men using Pinterest?
Men use Pinterest for all kinds of things:
- Men’s fashion
- Books to read
- Sports teams
- Cars & bikes
- Health and fitness
- DIY ideas
Notice anything? That’s right, men use Pinterest for many of the same reasons women use Pinterest. That’s because the way you use Pinterest is up to you!
How do you create a Pinterest business account?
Pinterest is not just for individual, rather businesses. They stand to benefit from promoting products on Pinterest. You can join Pinterest as a business or convert your existing personal account to a Pinterest Business Account at business.pinterest.com.
Many businesses are using Pinterest to increase sales and interest in their brand and products. You can read a few cases studies showing exactly how some businesses are capitalizing on the Pinterest craze. Then use what you have learned and grow your own business!
The Basic Language of Pinterest you should know
The jargon of Pinterest is fairly straightforward. You “pin” images (or video) to a “board.” Images can be pinned from the web or uploaded by the user. People or businesses that pin images are called “Pinners.”
When you see something you like on the Pinterest website or mobile app and click on the “Repin” button, you are “pinning” that image to one of your own “boards.” When you “Repin,” the following information will be included with your pin:
- A link to the profile of the Pinterest user whose image you repined
- A link to the board they pinned it to
- Links to the Original pinner and the board that user pinned it to
Pinterest sets you up with a few default Boards to get you started. These include:
- Products I Love
- Favorite Places & Spaces
- Books Worth Reading
You can keep these default boards, rename them, or you can create new boards.
“Following” other Pinterest users is a great way to discover new content. To follow a Pinterest user, click on the Follow button next to their name, or click on their name to reach their profile page.
Effective Pinterest Tips to effortlessly grow your business
Multiple pins are grouped into Boards, and this is where creative thinking can really make a difference. A Board can be dedicated to specific products or lines, it could show customers, behind-the-scenes activities or anything else that might be eye catching to customers and prospects.
What is trending on Pinterest?
Knowing what’s trending on Pinterest can help you decide what types of content to pin. For example, if you see a lot of DIY projects trending, that would be a good time to find and share DIY content that can relate back to your business. Any time you can relate trending topics back to your brand, you make your business more discoverable on Pinterest.
Create gift guides
Don’t just pin your latest products to your boards. For holidays (or other special, relatable occasions), turn your pinboards into gift-themed gift guides. Include your own products and other brands, so it doesn’t look like one giant advertisement for your business. Other pinners will love browsing through your products, and you’ll probably be more likely to make a sale.
Make a reading list
Save thoughtful articles and books related to your business with Pinterest by creating pinboards of all the good reads you think your visitors and customers would be interested in. You can also create secret boards with all the articles and books you’re dying to read in your spare time, so they don’t get lost or forgotten in your bookmarks folder.
If you’re holding a contest or promotion, pin it to the relevant boards on your Pinterest page. Pins with a call to action like this see much more engagement on the platform.
Pinning as a social device didn’t start with Pinterest, and it will not end there. The social web is becoming increasingly image-driven. Take your business no matter the niche to the online world It will help you to effortlessly grow your business using the ever-growing image social network.
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